Natural ingredients from Africa, such as baobab, moringa, and fonio, are gaining traction in Europe’s health products market due to their high nutrient content. These “superfoods” offer immense potential, but African exporters face challenges, including strict regulations and distribution barriers.

Baobab, known as Africa’s “tree of life,” and moringa, rich in protein and antioxidants, are being increasingly used in food and nutraceuticals. Fonio, an ancient grain, has also joined the ranks of African superfoods, thanks to its gluten-free properties and high nutritional value. However, European regulations, like the Novel Food registration, limit market access for new ingredients.

Working with socially-driven European companies like Aduna and Yolélé Foods can help African producers overcome these challenges. These businesses promote ethical supply chains and aim to improve the livelihoods of African farmers, offering a successful route for exporting natural ingredients.

Learn more about Africa’s super health ingredients here:
Super Health Ingredients from Africa.